THE EXCHANGE

In the fiercely competitive bar, pub and club market,
THE EXCHANGE is a hassle-free route to fun, differentiating, sales-driving events with unrivalled cost/benefit ratios. All our events have dramatic effects on visits, atmosphere and sales. THE EXCHANGE offers these essential benefits from the first night:
· increased footfall

· increased spend per head

· increased duration of customers’ stay

· increased repeat business

· Maintain or even improve your profit ratio – this is
  NOT discounting!

The attached Case Study demonstrates what THE EXCHANGE, in partnership with PRC, can achieve for a business. In this example sales for the Saturday night session were increased from approx. £400 to £2,000.

By turning your bar into a virtual stock exchange. Their unique software (the Epos Promotions Manager) links your EPOS tills to your TV screens, enabling this interactive, sales-driving event to be promoted, displayed and managed. It’s simple to run, leaves you in complete control of your sales tactics (remember this isn’t about happy-hour discounting!) and importantly it’s quick to tailor to your stock and customer profile.
YOU are in control from the start of trading. YOU choose your promotional product lines - don’t forget profitable lines such as bar nibbles, soft drinks and foods. YOU set minimum and maximum prices.
 
Watch your choice of onscreen graphic display the changes as they happen. Prices rise and fall based on what customers are buying: when you sell Fosters, the Fosters price rises, encouraging purchase before it goes up too far. If J2O isn't selling it starts to drop in price towards your pre-set minimum, again generating purchases as the new lower price starts to look appealing. Occasional MARKET CRASHES drive sales on selected lines and create great excitement. Pre-programmed or on-the-fly, these drop prices to your minimum for a set time.
 
It’s amazing how quickly you can drive customers in and become a regular appointment in their calendars. We provide full marketing support based on proven strategies, from simple, effective banners to on-screen idents and ads with integrated social-networking media for that word-of-mouth buzz. Our strategies are designed to be cost-effective and to touch your customers, whoever they are – your bottom line is our success story too!
 
THE EXCHANGE now benefits bars around the world, and as you’d expect from a global brand, you’ll receive first-class service and support from the installation by our on-site team to telephone, email or remote support for any technical and marketing matters.
 
Contact us to discuss how THE EXCHANGE can benefit your business.